WHAT IS THE BENEFIT TO YOUR BUSINESS?
In this fast growing world of digital marketing, the rapid growth in the use of social media is becoming a necessity to keep up with competitors and to maintain a significant presence in the marketplace.
Businesses are constantly looking for new content to use for websites, social media and enewsletters. Visual content is at least 40 times more likely to get shared on social media than other types of content. (Source: HubSpot). However, social media users do not want to be sold to, they want to be informed and entertained with interesting, often helpful material.
Well styled and photographed food images are a great way to introduce new, relevant, low cost content whilst still reinforcing a brand’s personality.
HOW CAN WE HELP?
If you want to promote your product or service using Look To Cook, it doesn’t have to be within the food and drink sector. We work for clients across a wide range of business sectors in the South West and also across the UK.
There may be ways you might not have thought of to promote your brand, but talk to us and we can come up with creative ideas and strategies designed to interest and engage your audience.
HOW DOES IT WORK?
Look To Cook initially takes a full brief from you in order to understand your brand and your market. Within the brief, we ask you about the aims of your marketing strategy, how often you want to communicate with your audience and through which platforms. Taking into consideration your budget and goals, we may design a one-off project or a campaign over a specified period of time for the most appropriate channels to reach your target audience.
We then put together a tailored plan with recipe suggestions and photography styling ideas aimed at your specific audience. Once you have agreed the plan, we go away and write the recipes in the tone that best suits your brand audience.
Recipes are professionally developed and accurately written with clear instructions, adhering to strict guidelines to produce recipes that uphold the image of your brand.
Depending on your requirements, we develop delicious recipes that can be seasonal, family friendly, luxurious, quick and easy-to-make, allergen free, vegetarian or vegan.
We have recently worked with clients to provide content for websites, blogs and digital newsletters reaching audiences of up to 30,000. For examples of our work, see the PROJECTS page.